Haldex Brake Products Corporation has won a “Best in Class” Targeted Advertising & Marketing (TAM) award.
The award was given to Haldex for its direct mail campaign to generate awareness and stimulate new product trials, the company says. The program achieved a 40 percent response rate, which Haldex says closed substantial brake block business from new customers.
Haldex says the Targeted Advertising & Marketing awards showcase the best B2B advertising, marketing, corporate and professional communications in the St. Louis region and honors the agencies, companies and individuals who create them.
