Alcoa offers surface treatment to MD wheels

AlcoaAlcoa Wheel and Transportation Products, a business unit of Alcoa Inc., is now offering its Dura-Bright Wheels with XBR Technology to the medium-duty truck segment.

Unveiled at the NTEA Work Truck Show in Indianapolis, Alcoa’s no-polish Dura-Bright Wheels are the easy-maintenance way to bright, shiny wheels that stay cleaner longer, the company says. The Dura-Bright production process penetrates the forged aluminum, which holds the shine even after hundreds of washes and thousands of miles. And since Dura-Bright Wheels rinse easily with mild soap and water, Alcoa says they eliminate the need for caustic cleaning products, further protecting the environment and reducing maintenance costs.

“As our most innovative wheel treatment option, Alcoa is thrilled to bring Dura-Bright Wheels to medium-duty trucks, helping them save significant maintenance costs versus rusty steel wheels,” says Steve Carlson, national OE sales manager, Alcoa Commercial Vehicle Wheels. “With its ease of maintenance and long lasting wear, the Dura-Bright surface treatment will add to the value of Alcoa’s M-Series Wheel collection.”

Each wheel in the M-Series collection provide the same benefits that Alcoa’s forged aluminum wheels provide to heavy-duty (Class 7-8) customers, but are customized to fit medium-duty applications, the company says. All Alcoa wheels resist corrosion to reduce wheel maintenance costs and maintain the clean bright look that fleets deserve.  At nearly half the weight of a steel wheel, Alcoa says M-Series Wheels improve fuel economy, reduce carbon emissions and are infinitely recyclable.

Alcoa’s M-Series Wheels are designed to improve straight trucks, cab-overs and low deck trailers in the towing, beverage, emergency, delivery, food processing, retail/wholesale, utility and refuse industries. Specifically the wheels are manufactured for Dodge, Ford, Freightliner, Fuso, General Motors, Hino, International, Isuzu, Kenworth, Peterbilt, Smith and Sprinter vehicle makes.

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