New product releases

Minimizer upgrading its Kenworth floor mats

Minimizer says the company will update its for Kenworth models T600, T660, T800 and W900 with improvements to fit and finish. The new mats will be available  Jan. 4.

The updated mats have been revised mainly for ease of manufacturing and to ensure an exact fit with multiple seat configurations, the company adds.

“We don’t rest on our laurels,” says Minimizer CEO Craig Kruckeberg. “If there are improvements to be made to any of our existing products, we make them.”

The changes come just months after Minimizer released all-new Freightliner Floor Mats for the Coronado and 122SD models.

Kruckeberg says floor Mats sales are up 35 percent over the past two months, and the company is always expanding its product line to include makes and models not previously covered.

“We’re excited to see the acceptance and adaption of our floor mats,” says Minimizer VP of operations Jim Richards. “We’ve been told many times it’s a no-brainer product that protects the truck floor while looking great.”

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