Makers of Blue DEF acquire Victory Blue

Old World Industries on Wednesday announced it has completed the acquisition of Victory Blue, a Dallas based diesel exhaust fluid (DEF) company.

The asset purchase included seven production facilities throughout the U.S., and makes Old World the largest DEF marketer in North America, the company says.

Kal Mahmood, president and CEO at Old World Industries, says this acquisition brings about improved distribution efficiencies and will allow the company to be better poised to service the growing demand for DEF through all sales channels.

Charles Culverhouse, vice president of Global DEF Business at Old World Industries, adds that the acquisition was a strategic initiative that would significantly accelerate the company’s growth plans within the North American marketplace.

“Combining these assets with our existing infrastructure solidifies Old World’s position as the largest DEF marketer in North America,” he says.

Due to environmental regulations that began in 2010, the use of DEF is required in most diesel vehicles and off-road equipment. Over the next 10 to 15 years, as older diesel vehicles are rotated out of the market and replaced with more advanced engine platforms, annual DEF consumption is expected to exceed two billion gallons, as reported by Integer Research.


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