Western Products, a leading manufacturer of snow and ice control equipment, has announced the launch of its new and improved website featuring a better foundation, a more user-friendly layout and enhanced navigation.
“We rebuilt the entire website from the ground up to ensure we have a solid foundation for future initiatives,” says Mikayla Bump, digital marketing analyst. “The new site incorporates many digital best practices that we are sure will improve the overall user experience.”
The company says specific upgrades to the new site include:
- A better foundation with fixed technical issues, improved load times for faster page speed and enhanced ADA compliance.
- A restructured homepage that includes a quick links header for important tools and resources.
- An improved navigation that acts as a guided selling tool, directing users to the correct product solution.
- Modernization of product pages, including breadcrumb navigation, highlighted specifications and a simplified photo and video gallery.
