Premium Guard Inc. (PGI) unveiled a new logo on Tuesday.
"PGI today is a very different company from where we were even 10 years ago, let alone when we started 30 years ago," says Anan Bishara, founder and CEO. "What has not changed is the mindset that built the company — staying close to our customers, moving quickly, being transparent, challenging ourselves to improve and investing ahead of where the market is going."
PGI says the new logo marks the company's evolution from a filtration company to a diversified automotive products and solutions company.
"We have invested significantly in our people, products, engineering, technology, data, infrastructure and supply chain," Bishara says. "The new identity is clean, dynamic and forward-looking because that's how we see PGI. It represents our momentum, our agility and our determination to keep moving forward and be ahead."
PGI says its new logo preserves the company's original color palette with bold, angular forms that create a sense of motion and direction.
