The American Truck Dealers (ATD) has opened its annual dealer workforce study for 2025.
ATD says its annual member-only study is exclusively focused on the new commercial truck dealership workforce. The study is open now and will close on March 28.
"ATD knows that dealers today face numerous challenges, including high employee turnover, difficulties in recruitment, and the constant pressure to remain competitive in a rapidly evolving market," the organization states. "These demands deplete valuable resources and significantly impact overall dealership performance and profitability. Understanding workforce trends and leveraging data-driven insights are crucial steps in effectively addressing these issues."
The ATD Dealership Workforce Study is a resource to assist dealer in addressing these challenges and understanding truck with real data from ATD members, the organization adds. It is the only authoritative and comprehensive examination of auto dealership workforce trends. This study provides the latest industry data on employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. The data is published in annual reports for members only. The reporting shows national and regional data as well as sales volume ranges from low and high-volume stores.
For more details and to participate, truck dealers should go to the ATD website.
