Ian Hucker, vice president of GM Envolve, will deliver the keynote address at Green Truck Summit, NTEA — The Work Truck Association announced Tuesday.
"With his extensive background in senior sales leadership across the global commercial vehicle industry, Ian Hucker understands the technological forces and customer demands that are driving us forward," says Kevin Koester, NTEA managing director. "His unique grasp of the dynamics that underpin customer expectations makes him an ideal keynoter to set the tone for the 2026 Green Truck Summit."
[RELATED: Green Truck Summit expanding in 2026]
Hucker will discuss the ongoing evolution of multi-stage commercial vehicles, including advances in vehicle design, powertrains, connectivity and equipment integration. The Green Truck Summit kicks off Work Truck Week, March 10-13 at the Indiana Convention Center in Indianapolis.
At GM Envolve, Hucker oversees General Motors' fleet and commercial operations. He focuses on building strong customer relationships, driving sales growth through integrated fleet solutions, including a comprehensive portfolio of vehicle options and intelligent OnStar telematics, diagnostics and safety software designed to reduce costs and streamline fleet management.
Before joining GM, Hucker was chief commercial officer for Hyundai Capital Europe, where he worked with partners to develop innovative financial products to support electric vehicle sales. He's also held leadership roles at Lynk & Co. (Geely Group) as chief commercial officer and vice president of sales and remarketing.
Hucker's keynote will be followed by three, one-hour general sessions on adapting upfitting practices to emerging vehicle technologies, integrating advanced driver assistance systems in multi-stage and commercial vehicle platforms, and navigating technology shifts. Attendees can then choose from nine 45-minute breakout sessions covering technology, fuel options and data.
