Thermo King announced Thursday it is launching an industry council to better understand the challenges fleet operators face in transitioning to zero-emissions technology and to help develop a comprehensive roadmap to an all-electric transport industry.
“Reducing our customers’ carbon footprint and adding value to their operations is fundamental to our strategy, and electrification is the best way to achieve this goal,” says Paul Kroes, strategic insights leader, Thermo King Americas. “The transport industry’s transformation to electrification will be a generational change – establishing this council will ensure the voice of our customers is clear in all stages of our product design and innovation as we refine short and long-term roadmaps.”
Thermo King says its council is an online community made up of transport companies with various-sized fleets including refrigerated and mixed-load trucks and trailers for long-haul, mid-mile and last-mile. The group’s insight is helping create a clear and comprehensive future view of the product design requirements needed when transitioning to all-electric fleets. Members cite several potential barriers that must be addressed to help ensure there are no disruptions in their operations as the industry evolves and accepts EV technology.
“This platform provides members a unique opportunity to share their perspective on trends that are shaping the industry like electrification and the barriers that need to be addressed such as infrastructure, cost, and range. They are also learning from their peers and staying current on other industry trends,” says Kroes.
Thermo King says it is expanding the council and is seeking new members to join. Over the coming months, the company is planning events and activities specifically geared to the transportation industry. Participating members will have the opportunity to join in polls, surveys, chat room discussions, expert webinars and focus groups about a variety of key topics related to the future of electrification in products, markets, and their unique operational needs, the company adds.