Kevin Heisler

Kevin Heisler is the chief financial officer of GenAlpha Technologies, a provider of eCommerce, eCatalog and customer portal solutions for manufacturers, distributors and dealers. Kevin can be reached at [email protected] or contacted via LinkedIn.

Commentary
Five crucial e-commerce metrics for distributors
Monitoring performance is the lifeblood of any business. A business cannot adjust or make improvements without having a solid process of communicating and objectively reviewing performance.
June 21, 2021
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Commentary
Five ways for distributors to improve conversion rates
Your marketing team has been busy getting traffic to your eStore. Now the real work begins. How do you translate traffic to transactions that generate revenue?
April 9, 2021
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