Kristina Harrington

Kris Harrington is the CEO of GenAlpha Technologies.  During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B brands in manufacturing to do business.  This led to the development of an eCommerce solution for manufacturers and distributors who want to grow their business online.  For more than 10 years, the experienced team at GenAlpha Technologies has been helping equipment manufacturers repurpose their bills of materials, 2D and 3D engineering data to make it easier for customers to safely identify and purchase parts.

Commentary
Five things equipment owners want from their partners
As digital expectations rise, distributors and dealers need to provide a comprehensive online experience that can rival what equipment owners and operators are experiencing in their personal lives.
August 25, 2022
Keyboard with shopping cart on it
Commentary
Five ways product configurators can transform sales for distributors
Distribution is a complex industry. A single piece of equipment can have 100,000 different potential configurations. Creating a way for customers to configure equipment quickly has become critical for success. That’s where product configurators come in.
July 15, 2022
Truck owner looking at laptop and evaluating a purchase
Commentary
How distributors can leverage e-catalogs for aftermarket success
An e-catalog gives customers up-to-date information, increases efficiency, and simplifies the purchasing process. It transforms the online experience, and the best part is distributors already have the information they need to implement one.
April 28, 2022
e-commerce button
Commentary
Distributors can’t wait any longer to get into e-commerce
What industrial customers and partners are looking for in a purchasing experience has changed drastically over the last few years. Whether due to the pandemic or the rise in digital transformation, buyers are looking for more from distributors.
March 24, 2022
Warehouse worker online
Commentary
What a changing buyer demographic means for distributors
As the current generation of purchasers heads towards retirement, they will be replaced by buyers with different expectations. Being proactive in adapting to this shift will be critical for attracting and maintaining customer relationships.
February 4, 2022
Young person e-commerce
Commentary
How e-commerce self-service can benefit manufacturers in these difficult times
The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising costs — it’s a difficult time to be in the industry.
September 7, 2021
Online e-commerce capabilities
Commentary
The incredible opportunity to capitalize on e-commerce in 2021
Sellers are quickly realizing how they sell a product is becoming just as important as the product they are selling. Building an e-commerce platform that satisfies a variety of audiences is key to finding aftermarket success.
May 9, 2021
Man Looking At Computer Data
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