Five product data management best practices for distributors

Updated Jan 1, 2024
Connected vehicle technology

Efficient management of product data is crucial for the success of distributors. According to recent studies, 61% of B2B buyers are dissatisfied with their online purchasing experience, which is why streamlining and optimizing product information is so important. It allows customers to quickly find what they need and enables them to get their machines up and running faster.

To help you better manage your product data, here are five essential best practices tailored specifically for distributors:

  1. Eliminate duplication for streamlined information: Eliminating any redundant or repeated data entries from your datasets plays a vital role in maintaining the integrity and trustworthiness of the information you provide to your customers. By doing so, you can ensure that the information they receive is consistent, reliable, and free from any inaccuracies or errors that may arise due to duplicate data. This can help you establish a positive reputation for your business and build long-lasting relationships with your customers based on trust and transparency.
  2. Craft precise product descriptionsProvide detailed yet easily comprehensible descriptions, including specifications, dimensions, materials, and relevant information. Clear descriptions empower customers to make well-informed decisions without any ambiguity.
  3. Incorporate synonyms for enhanced search: Including synonyms like "gearbox" and "transmission" within product, data allows for more flexible search queries, ensuring that users can find what they need, regardless of the terminology used in their search.
  4. Provide comprehensive cross-reference information: Cross-referencing information is vital for compatibility and interchangeability between various products or parts. Providing comprehensive cross-reference data assists customers in finding suitable alternatives or related components, thereby enhancing the overall user experience.
  5. Systematically categorize and manage attributes: Efficient categorization and management of product attributes facilitate easier navigation and filtering for customers. Organizing products into logical categories and systematically managing attributes like size, color, and compatibility empowers users to quickly locate the precise product or part they require.

The Significance of Implementing These Practices

Implementing these product data management best practices is crucial for distributors. By ensuring streamlined and accurate product data you can:

  • Enhance Search Results: Optimized product information boosts search engine visibility. Clear descriptions, synonyms, and structured data increase the likelihood of products appearing in relevant on-site search queries.
  • Provide Faster Access for Customers: Quick access to information is pivotal for customers. Well-managed product data enables swift decision-making, allowing customers to quickly find what they need and expedite the repair or replacement process for their machines.
  • In conclusion, effective management of product data is fundamental in the distribution industry. By adopting these best practices, you can not only boost your visibility in search results but also provide customers with a seamless and efficient experience. Accessible, accurate, and comprehensive product information significantly contributes to customer satisfaction and loyalty in an increasingly competitive market, empowering you to meet evolving customer demands and lead the industry forward.

If you have questions about how to better manage your product data or how to grow your business online, feel free to contact GenAlpha, or you can schedule a free demo to see the full capabilities of its Equip360 digital platform.

Kris Harrington is the CEO of GenAlpha Technologies.  During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B brands in manufacturing to do business.  This led to the development of an eCommerce solution for manufacturers and distributors who want to grow their business online.  For more than 10 years, the experienced team at GenAlpha Technologies has been helping equipment manufacturers repurpose their bills of materials, 2D and 3D engineering data to make it easier for customers to safely identify and purchase parts.

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