The Association of Diesel Specialists (ADS) will welcome Matt Eversmann, U.S. Army First Sergeant (Ret.) as the keynote speaker at its 2026 ADS International Convention, held Jan. 18-22, 2026, in Grapevine, Texas.
Eversmann is best known for his leadership and bravery during the Battle of Mogadishu, later told in the book and film Black Hawk Down. His story of courage, teamwork and perseverance will inspire attendees as they come together to focus on the future of the diesel service industry.
“ADS is thrilled that Matt Eversmann will kick off our annual convention,” says Scott D. Parker, ADS CEO. “His incredible story illustrates the importance of duty, courage and selfless service to succeed when ordinary circumstances become extraordinary challenges. He will provide the perfect message for the 300 diesel service leaders in attendance who face their own challenges.”
[RELATED: Registration opens for HDAW 2026]
Eversmann keynote is titled “Strategic Shock: Leadership Lessons for Business from Black Hawk Down.”
The business world, regardless of industry, is filled with uncertainty, chaos and the unexpected. This is the same for companies in the aftermarket diesel service industry. Welcome to the “Urban Battlefield.” Strip away the drama of gun fights and the frustration of Murphy's Law, the lessons learned from battle during Black Hawk Down are directly applicable to leaders at all levels of business, ADS says. There is no business plan to help leaders avoid 'Strategic Shock', but this story of elite Army Ranger teams with high standards, solid leadership, followership and teamwork will get the conversation started. ATD says if you lead, manage and deliver, this presentation is for you. This is a war story like no other.
The larger 2026 ADS International Convention will feature hands-on training, business sessions, and many opportunities for networking and sharing ideas. The ADS Convention is held immediately prior to Heavy Duty Aftermarket Week (HDAW), the largest North American gathering of heavy-duty aftermarket professionals in the industry.
For more information, and to register for the convention, go to the ADS website.
