Dana’s Darryl Wray, senior manager-Aftermarket, introduces the company’s new e-commerce platform Tuesday at Heavy Duty Aftermarket Week (HDAW) in Las Vegas.Dana Incorporated is bringing online ordering to the independent aftermarket.
During a presentation Tuesday at Heavy Duty Aftermarket Week (HDAW) in Las Vegas, the supplier formally introduced a new, comprehensive e-commerce platform that streamlines the identification process of the company’s automotive and commercial-vehicle replacement parts portfolio and connects service technicians around the world with Dana’s aftermarket parts distributors.
The new platform, available at www.SpicerParts.com/Aftermarket and www.SVLparts.com/Aftermarket, is unique in that allows any consumer to search for and accurately identify replacement parts, locate a qualified distributor and request quotes, while also maintaining exclusivity for online ordering to the company’s aftermarket distributor channel partners.
“Whether you are a professional service technician, automotive enthusiast, seasoned parts distributor, or a new-generation user, the search functionality of our new platform provides a convenient tool to identify quality replacement parts from Dana and our family of brands,” says Peter Cirulis, vice president of customer experience, strategy, and product planning for the Dana Aftermarket Group. “While we will continue to offer traditional, toll-free assistance for those who require additional support, we are confident that customers will appreciate the total self-service, one-stop-shop that our new platform offers, making it easier than ever to do business with Dana and our outstanding network of distributors.”
From a distribution perspective, the e-commerce sites features all of the aforementioned benefits for end users while also establishing a connection between Dana’s distribution partners and its end-user customers, and additional functionality that enables seamless placement and tracking of orders and inventory.
- User-friendly and time-saving search function that identifies the desired component by part number, product type, product line, keyword, and interchange part number, as well as year, make, and model of vehicle;
- Line drawings or photographs with comprehensive technical details and specifications to help ensure the right part is ordered;
- Zoom function to help visually identify the correct part;
- Simple-to-use distributor and dealer locator that identifies where parts can be purchased locally; and
- “Request for Quote” function, backed by timely response;
- Easy access to pricing;
- Real-time inventory and part availability;
- Emergency order options;
- Automatic email confirmations; and
- Immediate access to invoices, packing slips, and order status/tracking.
Dana’s Darryl Wray, senior manager-Aftermarket, specifically highlighted the ‘Request for Quote’ (RFQ) function during Tuesday’s demonstration, showing how end users can not only identify needed parts, but also be provided—by zip code—a real-time access map of distributors carrying the product, in addition to their contact information, store hours and directions to their facility.
“Not only will this new platform improve the purchase and service experience for automotive technicians, but it will also drive business to our distributors’ front door,” Cirulis says. “This new e-commerce platform is a significant advancement in Dana’s commitment to digital transformation for the aftermarket community, while improving and enabling access to replacement parts and information in all vehicle markets around the world.”
