Optronics International has formally announced the introduction of a new merchandising and in-store sales support program that it first revealed to distributors last month at Heavy Duty Aftermarket Week (HDAW).
The program includes new packaging, retail displays, signage, posters, collateral literature and videos.
“Our new merchandising and in-store sales support program can take a distributor’s showroom to a whole new level by employing more sophisticated point-of-sale marketing techniques,” says Brett Johnson, president and CEO at Optronics. “With our program, distributors benefit from having Optronics become their merchandising consultant for vehicle lighting.”
Optronics used one-on-one meetings at HDAW to present distributors with new, innovative, state-of-the-art options for in-store sales and merchandising that rival those being employed in the advanced retail automotive industry. Pilot programs at some select distributors have been credited with increasing sales of Optronics lighting by almost 10 percent, the company says.
Optronics says it is offering distributors one of the widest arrays of merchandising tools in the heavy-duty industry. In addition to traditional merchandising tools, Optronics also is supporting distributors with custom display services that meet the needs of specific organizations within specific geographies and markets.
“Optronics offers us merchandising and in-store sales support that is both flexible and effective,” says Chris Craddock, vice president of sales and marketing for WheelTime Network, LLC. “Optronics is an enthusiastic lighting supplier that knows what works in lighting sales and knows how to deliver that to its channel partners.”
Optronics says its new packaging is smart and attention getting. Standard bulk and polybag packaging all feature color-coded graphics and UPC designations for convenience. Many LED lamp packages also include inviting “try me” packaging that beckons customers to interact with the product in a way that is both intimate and visually arresting, the company says.
