The company announced Monday it is looking for the next addition to its Tested and Tortured product line, and has decided to accept submissions from industry professionals on products needed in the trucking market.
“We were started by my father, who developed the world’s first poly fender,” says Minimizer CEO and Chief Visionary Craig Kruckeberg. “We’re always on the lookout for the next million dollar idea, whether it’s a brand-new product or an improvement to an existing one.”
“Drivers, salespeople, and mechanics often have great ideas, but they don’t have the resources to turn those ideas into reality,” adds Jim Richards, Minimizer vice president of Operations. “It’s a win-win for both sides if Minimizer can turn that idea into another award-winning product.”
Minimizer says the idea has worked before. The company’s work benches debuted after a local repair shop requested a bench for their tools.
“The owner suggested we make something out of plastic, so I took it to my R&D team and they came up with a whole new product line,” Kruckeberg says. “That kind of stuff happens all the time.”
To submit an idea to Minimizer for a possible product, please CLICK HERE.
