Chevron Products Company has the introduced Delo Game Changers campaign and Road Trip, a new campaign to spotlight the transition to the new significantly advanced API CK-4 and FA-4 heavy duty engine oils (HDEO) that were launched last year.
Chevron says the 19-stop campaign will highlight historical and modern-day innovations that have spurred the industry forward, and features visionaries that have challenged the status quo in their respective industries. The road trip will recognize individuals across the country that are forging innovative paths in the agriculture, trucking and construction industries.
“Ever since World War II, when Chevron created the first compound diesel engine oil to help U.S. submarines stay at sea more than three times longer than they could have with straight mineral oils, Chevron has been an industry game changer,” says Rommel Atienza, Delo North America brand manager. “Now with the transition to the latest generation of diesel engine oil, we want to spotlight people who have changed our world for the better.”
With the 120th anniversary of the game-changing invention of the diesel engine this year, Chevron says it will hit the road with Lisa Kelly of the History Network’s Ice Road Truckers for a three-month cross-country trip to get the word out about its game changing HDEO technology – ISOSYN Advanced Technology – the proprietary difference behind the new Delo 400 product line and to meet folks who change the world every day.
Chevron is working with Love’s Travel Stops & Country Stores for the nationwide road trip, which kicked-off Tuesday with stops in Post Falls, Idaho, and Ritzville, Wash.
During the trip Chevron says Kelly will be joined at select locations by Captain Edgar Hansen of Discovery Channel’s Deadliest Catch to meet with fans, customers, and local Game Changers. Local event attendees will have the opportunity to register for a chance to win a free oil change, or other prizes.
To follow the Delo Game Changer Road Trip across the country, fans can log onto ChevronDelo.com/GameChangers, and follow Delo on Facebook to check out the latest news and information.
