Refacciones Generales Diésel Agrícola y Automotriz, S.A. de C.V. (RGDAYA) is the newest company to join the VIPAR Heavy Duty network of distributors as a stockholder.
Established in 1947, RGDAYA is currently among the top distributors in the heavy-duty aftermarket segment in Mexico.
The company started out distributing replacement parts for agricultural equipment. Over time, RGDAYA broadened its offering to include light and heavy duty products. RGDAYA continues to sell into the light duty and agricultural markets, but now is focused on offering on-road heavy duty engines, engine parts and aftermarket components.
While engines and engine parts have grown in importance, RGDAYA offers a much broader selection that includes medium duty engine and heavy duty driveline parts, including clutches, transmissions, differentials, suspension, steering, brakes and wheel end products, the company says.
“With its full coverage across Mexico, RGDAYA is a strategic addition to enhance VIPAR Heavy Duty’s footprint across the country,” says Jim Pennig, vice president of Business Development, VIPAR Heavy Duty. “We are grateful to welcome RGDAYA to the VIPAR Heavy Duty family and look forward to working with its management team to help expand their business.”