Minimizer introduced the Apex Award this year to honor the most creative use of its point-of-purchase (POP) displays. In judging this year’s contest, a panel of five Minimizer employees judged finalists from each of the company’s 12 territories.
TNT Parts was named the winner for its creative and visually striking S.C. display.
“I have a great relationship with TNT Parts, so we speak after hours quite often. When I called Terry [Hunsinger, branch manager], he was overly excited and told me he had a feeling they would win because their showroom looks fantastic,” says Minimizer Southeast Territory Manager Michael Truitt. “TNT Parts puts their best foot forward every day, and it was awesome to let them know they were No. 1.”
“I don’t know of another heavy-duty supplier that offers more POP items than Minimizer, and the Apex award helps distributors improve the look of their showroom. Plus, in many cases, it creates a noticeable increase in sales revenue,” says Steve Hansen, director of marketing, Minimizer.
Hansen says the Apex Award is designed to recognize distributors of all shapes and sizes. “It’s not just about the best-looking showroom,” he says. “Many distributors have really small showrooms, and they’re still potential winners because we have points allocated for best use of space and creativity.”
Minimizer says it plans on rerunning the promotion in 2020.
“Showrooms are often small and force distributors to be creative, so I hope that more people will see this and make more room for us in 2020,” says Truitt.
Adds Hansen, “Our territory managers are competitive by nature, and we’ve ramped up the bragging rights to win the Apex Award.”
