VSG to expand Rotary Lift production facility

Rotary Lift VREX Truck

Vehicle Service Group (VSG), part of Dover, has announced a $7 million expansion to its Madison, Ind., operation.

The makeover will include a new paint line, improved manufacturing flow and greatly increased manufacturing capacity, the company says.

Founded in 1925, VSG began manufacturing in Madison nearly 70 years ago, building all its Rotary Lift products under one roof. Since then, many additions, builds and layout changes have occurred to support the company’s growth, most notably the construction of the East Plant in the 1980s. Now, to further enable global growth in its five core business segments, the original factory will receive a total state-of-the-art makeover, the company says.

“At a time when many related industries are contracting or looking for ways to outsource their products, we are excited to be planning for increased and enhanced manufacturing in our own facility,” says Lee Sneed, vice president, global operations, VSG. “Simply put, to better care for our employees and keep pace with our planned growth, we must act to ensure we have the necessary processes and capacity in place to meet our future needs.”

The company’s plans for expanding VSG’s West Plant further reflect the company’s commitment to provide enhanced safety for its workforce, improved efficiency in its operation, a more environmentally friendly footprint for the Jefferson County community and an overall better product experience for its customers. At the same time, increased capacity will also support the long-term growth trajectory of the business, VSG says.

“Designing and manufacturing a quality product is just the first step in our journey,” says Ian Wendler, vice president and general manager, VSG. “Delivering quality products and exceeding our customer’s expectations is at the forefront of our DNA. With our 100th anniversary right around the corner, our upgraded facility and processes will allow us to better deliver and meet the growing demands of our customers in this transformative time and for many years to come.”

Planning for the project is ongoing with groundbreaking to occur in the coming weeks. During construction, VSG says it does not expect any interruption to current production with completion and switchover anticipated in late 2021.

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