Power Heavy Duty picks up another member

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September is becoming a busy month for Power Heavy Duty. 

After announcing a new member location in Texas last week, the group announced Tuesday it also has added ASE Auto Electric of Little Rock, Ark.

ASC Auto Electric has been serving the transportation industry’s electrical needs for nearly a century. Founded in 1933 as Armature Service Company, the distributor’s motto summarizes their services: “If it has a motor or starter, we can help!”

The company fulfills that promise through extensive inventory in its 16,000 sq.-ft., warehouse and 4,500 sq.-ft., showroom, as well as a shop area where they rebuild components and custom cut cables. They also maintain a comprehensive e-commerce platform, shipping products throughout the U.S. and to other select countries.

“Our roots are deep with electrical parts and service  everything from trucks and cars to boats and tractors — and that’s still our specialty,” says ASC Auto Electric President and CEO Eddie Hairston. “But through the years we’ve expanded our products and services, including diesel particulate filter sales and cleaning.”

Hairston started working at ASC Auto Electric in 1989 and took ownership in 2006. His wife Rejena serves as vice president and treasurer.Their commitment to the aftermarket goes beyond distribution and service. The company is an active contributor for the Arkansas School Bus Mechanics Association annual conference, providing technician training focused on alternators and starters.

“ASC Auto Electric is a great resource and asset to the transportation industry in Arkansas and beyond,” says Jim Pennig, vice president of business development for the VIPAR Heavy Duty Family of Companies. “Their focus on growth and providing end-user customers with the highest quality parts and superior service makes them a perfect addition to the Power Heavy Duty network.”

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