Powertrain Plus Truck Parts & Service has joined Power Heavy Duty. The new aftermarket operation was founded last year, and is led by CEO John Ferry and CFO Mert Kahyaoglu.
“When Mert [Kahyaoglu] and I started talking about becoming business partners, we felt it was the perfect combination to best serve our industry,” says Ferry. “Developing our business plan, we wanted to differentiate ourselves in our market – we wanted a customer-intimate model that really focused on customer relationships.”
For the Cinnaminson, N.J.-based company, the first step was staffing the right people who know the aftermarket and prioritize customer service.
“We didn’t want to have a phone menu. When customers call for parts or service, someone answers that can help, that knows trucks and can offer solutions,” Ferry says. “We remember every customer’s first name. That’s important to us.”
As the company approaches its one-year anniversary, Powertrain Plus has 14 employees, all seasoned in their roles and sharing the customer-intimate attitude. Nine of them work in the full-service shop which can accommodate nearly 10 vehicles.
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Co-owner and CFO Kahyaoglu managed the service facility of his family’s dump-truck fleet business for many years. He brings that experience and expertise to Powertrain Plus, positioning it to specialize in severe-duty markets.
“Line-haul is still an important part of our business, but when it comes to dump trucks, waste haulers, and fire and emergency vehicles, that’s really the focus of Powertrain Plus,” he says. “We provide customers with the full range of maintenance and repair work – including diesel engine repairs, replacements and overhauls – and parts for all makes and models. We want to give our customers a wide offering of product lines and Power Heavy Duty is going to help us achieve that.”
Jim Pennig, VIPAR Heavy Duty Family of Companies’ vice president of business development, says Powertrain Plus has quickly, and successfully, implemented an ambitious and innovative business plan.
“In a short amount of time, Powertrain Plus Truck Parts & Service has taken root within their community and become a multi-faceted resource for customers,” Pennig says. “For instance, they routinely host training events – providing customers with parts and service knowledge is part of the company’s mission statement. Power Heavy Duty is proud to support them, as these are the types of business models that will continue to strengthen our network.”