Growth strategies

East Manufacturing enhances aftermarket parts center

East parts centerEast Manufacturing has redesigned its parts center into a state-of-the-art facility at its headquarters in Randolph, Ohio.

The Parts Center provides Aftermarket parts and accessories for dealer, fleet and owner-operator customers within a 150-mile radius of East.

The new layout allows customers to access parts more efficiently with a large display wall of exclusive East parts, impulse-buy items and East apparel, the company says. The layout efficiency also is said to extend to two large-screen monitors in the showroom that permit customers to view enlarged schematics to easily identify specific parts they need.

“Our new parts center is more efficient to get customers in and out quickly,” says Dave Miedl, director of Aftermarket parts sales and service at East.

In addition to East exclusive parts, East says it offers common parts for all makes, such as airbags, lights, wheel ends and more. For faster service, East also has created a drop-ship program which permits parts to be shipped directly from the vendor.

Customers have easy access to cross-trained sales professionals. And, when placing orders by phone an option for quick-order processing allows them to bypass a sales expert when they know what they want, the company says.

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