Optronics International has finalized contract negotiations with export management leader, Dorian Drake International, Inc.
Officials from both companies expressed excitement about the new relationship, which will enable Optronics to gain access to worldwide markets for its lighting products. The news was released at Heavy Duty Aftermarket Week (HDAW) 2015 this week in Las Vegas.
“With Dorian Drake as our channel partner, Optronics will have access to significant opportunities and diverse new revenue streams,” says Brett Johnson, president and CEO of Optronics International. “The firm’s substantial experience in lighting, and in a variety of complimentary vertical electronics and technology markets is a perfect fit for our tactical growth aspirations.”
Dorian Drake understands the vehicle lighting business and has served other major U.S. vehicle lighting manufacturers in establishing an international foothold for their products. The company has offices and staff culturally and geographically embedded within key markets, and mature relationships with major OEMs and aftermarket players on a global scale, dating back to 1947.
“Optronics brings unsurpassed lighting design capabilities and price competitiveness to the equation,” says Knut Sauer, group manager for Dorian Drake International, Inc. “Their design and manufacturing flexibility and expertise in both 12-volt and 24-volt lighting systems gives Optronics a natural advantage when competing with other lighting suppliers on an international stage.”
Dorian Drake’s stated mission is to build world-class international distribution for leading manufacturers in select industries, Optronics says. The firm will be responsible for Optronics’ sales worldwide, with the exception of the United States and Canada. Together, the companies will strive to be market leaders in vehicular safety lighting in all of the core markets in which they compete. The organizations will focus on product design, process innovation, speed-to-market and on delivering exceptional end-user value.
Dorian Drake’s duties and representation will begin immediately and Johnson and Sauer both agree that Mexico, Central America, South America and the Middle East will be key markets and top priorities as the engagement commences, the company says.
“Optronics has the right combination of ultra-high quality, value and the strength of being a respected American vehicle lighting brand for more than 40 years,” Sauer says.
“Dorian Drake is the right partner and is aligned with our customer-centered, can-do culture of listening and rapidly responding to customer needs with well designed and manufactured products that are realistically priced,” Johnson adds.