Growth strategies

Accuride debuts free mobile app sales tool

AccurideAppSept2015 3x5Accuride Corporation has launched a free mobile application that it says makes its wheel and wheel end product information and search tools accessible to customers from anywhere across the globe.

Accuride has taken the features and functionality of its website and developed a user-friendly interface for iOS (iPhones), Android and other mobile devices. The new app provides a helpful, easy-to-use resource for Accuride’s commercial vehicle industry customers and company representatives alike, making it easy for them to find the component that’s best suited for their unique application, the company says.

Among the feature Accuride says are provided within the app include:

  • Product searches for information on Accuride steel and aluminum wheel and Gunite-brand wheel end components any time, from anywhere,
  • New Return-on-Investment (ROI) calculator that allows users to quickly determine the cost-savings of Accuride’s Steel Armor steel wheels vs. traditional steel wheels that require refinishing,
  • Resource library for product sales, service and technical information,
  • Installation and maintenance service videos for Gunite brake drums, Automatic Slack Adjusters and more.

“The changing dynamics of conducting business in the heavy truck industry drove Accuride to develop our new mobile app,” says Accuride President and CEO Rick Dauch. “This simple, user-friendly tool gives customers ready access to detailed information about our products, tools to help them calculate their added value, plus a series of videos that explain how to install and maintain them.

“With our sales force and customers in all sectors of the industry now relying on mobile devices, we believe that establishing this mobile platform will add real value for them. We plan to continue updating the app with new content that will expand the base we’ve established.”

Accuride teamed up with Gray Loon Marketing Group, an Indiana-based marketing agency, to build the mobile application. Gray Loon specializes in both digital and traditional media services, offering a diverse portfolio of clients with cutting-edge design, development and strategy, print creative, branding and public relations.

To quickly download Accuride’s free mobile sales app, go to either the Apple App Store or Google Play from your mobile phone or tablet.

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