Growth strategies

Goodyear debuts enhanced commercial tire website

Goodyear-commercial-web-site-landing-pageThe Goodyear Tire & Rubber Company has completely revamped its commercial tire website in an effort to improve accessibility and functionality for its customer base.

Featuring a responsive design that makes it optimized for all devices, the biggest improvement to the new site is the “My Solutions Finder” tool, which Goodyear says will allow fleet and owner-operator customers to input their fleet information and be presented the Goodyear programs, tools and tire solutions best suited for their needs.

“With just a few keystrokes, fleets can find a customized Goodyear Total Solution that’s uniquely suited to them,” says Dustin Lancy, business solutions and digital brand manager at Goodyear. ”

Lancy says the “My Solutions Finder” tool also connects users to their nearest Goodyear Commercial Tire & Service Network dealer, and each dealer listing includes contact information, hours of operation, Google map directions to the facility and icons that display the services offered at the location. Lancy says the finder is loaded with U.S. and Canadian Goodyear Commercial Tire & Service Network dealers.

“We’ve made it very visual for the user,” he says.

In addition, the new site also features enhanced tire and retread selectors, which allow fleets to search for products by application, vocation, name, size, technologies and SmartWay verification.

“We’ve made it even easier to find our retread products, which are an important element of the Goodyear Total Solution,” says Lancy. And when customers have questions, he says they can easily request sales follow-ups from Goodyear through the site.

Goodyear’s Fuel Savings Calculator was also updated during the site’s improvements.

“This powerful tool shows how Goodyear truck tires stack up against the competition in fuel economy and just how much fuel fleets can save by using Goodyear tires,” Lancy says.

A glimpse at the landing page within the My Solutions Finder tool.A glimpse at the landing page within the My Solutions Finder tool.

The site’s other compare tire feature, found within the ‘My Solutions Finder,’ allows customers to compare multiple Goodyear products at once.

“On top of these exciting features, the site also provides information about other Goodyear services and tools, such as 24/7 Goodyear-Fleet HQ Emergency Roadside Service, Goodyear’s Tire Trac online tire management system, and more,” Lancy says.

In addition, the site gives owner-operators and small to mid-size fleets the ability to connect to the Goodyear Smart Fleet portal, where they can enroll in the Goodyear Smart Fleet program.

“The Goodyear Smart Fleet program provides owner-operators and small to mid-size fleets with access to premium Goodyear products, the 24/7 Goodyear-Fleet HQ Emergency Roadside Service program, and other amenities traditionally enjoyed by large fleets,” Lancy says.

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