Growth strategies

Merchandising program returning to HDAW

Heavy Duty Aftermarket Week (HDAW) organizers announced Wednesday the return of the Merchandising Solutions Program at HDAW 17, after the huge success of the program during last year’s event.

HDAW organizers say the program offers exposure for both suppliers and distributors alike, making this year’s even more collaborative. The Merchandising Solutions Program will again offer suppliers the opportunity to showcase merchandised product, either by gondola or a planogram photo, within their exhibit space. The interactive merchandising display in the Promenade hallway leading to the Product Expo will again be available for distributor attendees to visit on their way to and from the exhibit floor.

HDAW organizers say distributors will decide the best product expo merchandising display with their vote offered on the HDAW event app.

Additionally, new to the program in 2017 is a merchandising opportunity for twelve exhibiting suppliers to show merchandised product on a round gondola, located in the Mirage Event Center Rotunda at the main entrance of the Product Expo. This high-traffic area is an ideal location for distributors to view an additional opportunity to see how to merchandise products within their businesses. Supplier companies who choose to participate in the Merchandising Solutions Program will have their booth location marked on the HDAW floor map available on the HDAW event app.

HDAW 2017 will be held Jan. 23-26, 2017, at the Mirage in Las Vegas. For more information about the event, and to register, please CLICK HERE.

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