Growth strategies

Raybestos introduces updated product lines

Raybestos Specialty Friction And Rotors 2018 11 15 09 54 500x148Raybestos has realigned its product offering, introducing Element3, Raybestos R-Line and Specialty lines of braking components, the company announced Thursday.

According to the company, the three distinct product categories allow:

  • Straight-forward inventory that is easier to manage
  • Simple and clear product families that easily work together, providing great performance for the entire braking system with less comebacks
  • Increased sales by selling the complete braking system
  • Kits for top applications- easy to market, easy to sell

“Each line is packaged in distinctly identified boxes to help professional technicians manage their inventories and to help them quickly select the right brake parts for each job,” says Kristin Grons, marketing manager for Brake Parts Inc. “Customers get the same great products in easy-to-understand family packaging, with no part number changes. With the new product lines, it’s The Best in Brakes made easy.”

The Raybestos Element3 line starts with The Best in Brakes and adds enhanced product features to deliver exceptional performance, the company says. This innovative offering with upgraded product attributes for increased performance and a longer life provides a full selection of components for complete braking coverage, including automotive brake pads, coated rotors, new plated brake calipers, shoes and hydraulics.

The Raybestos R-Line is now packed in easy to match packaging so technicians can quickly select brake pads, reman plated brake calipers, professional grade rotors and hub bearing assemblies for a complete brake job. It is a reliable family of products focused on every day driving, the company says.

Finally, bringing together innovation and superior engineering, the Specialty line covers niche market needs, delivering outstanding stopping power in extreme-use situations. Raybestos says it specifically designed these disc pads and rotors with application-specific formulas and full-line coverage for critical target categories, including Police, School Bus, Truck & Medium Duty, Performance and European.

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