Andrew Briggs, Yokohama vice president of marketing and product management, says the app “provides a digital experience platform that allows real-time information on all of Yokohama’s products. Dealers can search by product or tire size and create customized product literature that can be shared with their customers based on their criteria. This enables a high level of engagement from the customers and dealer alike.”
The iF Design award is given to organizations that demonstrate a commitment to design and outstanding service. Yokohama earned its award for “developing service innovations suitable for real-life application by designing entire service processes in a customer-centric way.” The criteria included degree of innovation and elaboration; functionality, value and usability; aesthetic and emotional appeal; social responsibility and production efficiency; and positioning in terms of brand fit and target fit group, the company says.
“The goal in designing the Yokohama Tire Spec app was to create a compelling digital experience for Yokohama’s distributors and dealers,” says Briggs, “and they succeeded far beyond our expectations. The feedback on the app has been overwhelmingly positive.”
The app was designed by Brillio, a global digital consulting and technology services company.
