Growth strategies

Luber-finer launches online filter search tool

Luber Finer Has Announced The Latest Expansion Of Its Digital Advantage ProgramLuber-finer has announced the latest expansion of its Digital Advantage Program. Now accessible on luberfiner.com and available in the future on the Luber-finer mobile app, the company says Vindetech is the first online Vehicle Identification Number search tool in the heavy-duty filtration market.

Luber-finer’s digital resource enables users to enter the VIN from an on-road heavy-duty truck and find the exact filters they need for that vehicle, the company says.

“This project is the culmination of years of hard work and catalog system software development,” says Layne Gobrogge, director of Heavy Duty Marketing, Champion Laboratories. “We knew that once we got the concept to work, it could be a game-changing tool for installers, parts managers and our own salesforce.”

Users begin the Vindetech filter search by entering a vehicle’s VIN on the Luber-finer homepage. The tool confirms the VIN, model year, manufacturer and other vehicle details, then produces a list of the specific filters that are required for servicing that exact vehicle.

Additional features include VIN search capability for light- and medium-duty vehicles as well as the ability to upload multiple VINs at once from an Excel spreadsheet. The tool also generates a PDF packet of all search results that users can download for future reference, the company says.

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