Growth strategies

Permatex reorganizes sales force

Permatex has reorganized its traditional sales force. The new alignment was driven by the evolving needs of the marketplace and puts Permatex in a better position to service its traditional channel partners and keep them up to date with the company’s latest programs, promotions and new product offerings, the company says.

Director of Sales Daniel Clarke made the announcement and will oversee the new organization. “Over the past two years, we have been assessing our approach to the traditional channel and determined that it was time to make some changes based on market trends we noticed. To that end, we put a new organization in place that is in the ideal position to meet and exceed the goals of our channel partners and ensure our continued success,” Clarke says.

Permatex’s new alignment will be handled in four segments: OE and Aftermarket Parts Manufacturers, Automotive Distributors, Heavy Duty Distributors and Service Providers and Specialty Distributors.

The heavy-duty group will be led by Ben Patterson, national account manager – Heavy Duty Segment. Patterson has worked for Permatex for more than 30 years in several capacities, including district manager, senior district manager and national account manager. He will handle all heavy-duty customers, while managing dealer direct programs and implementing a marketing campaign throughout all levels of distribution. He also will oversee buying groups and guide the rep agencies.

Doug Johnson, national account manager, will oversee the OE and aftermarket part manufacturers and specialty distributors. This includes Marine and Powersports. Johnson has been with Permatex for 19 years and has served as regional manager for the Traditional Aftermarket, Sales Manager Groups & Special Markets, and Account Executive Key Accounts.

The Automotive Distributors segment will be handled by Jeff Morgan, newly promoted national account manager of Automotive Groups, and Eric Dutra, national account sales manager. Morgan has worked at Permatex since 2000, serving in a variety of roles including account manager – Southeast U.S., Account Manager – Key Accounts and National Sales Manager – Groups and Key Accounts. He will be responsible for major automotive parts groups as well as independent automotive buying groups. Dutra has more than 20 years of experience in the automotive aftermarket. Previously, he was director of sales for Justice Brothers Inc., channel sales manager for Pace Edwards Company and western regional sales manager for Berryman Products.

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