East Manufacturing sold to Fultra

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Updated Aug 17, 2023
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Fultra, parent company of Fruehauf, has acquired East Manufacturing.

Founded in 1968, East is the market leader in innovation consistently providing the North American commercial vehicle market with the industry’s strongest, most reliable aluminum trailers commanding the highest resale prices.

“We are thrilled to welcome East Manufacturing to the family,” says Jorge Martinez, CEO of Fultra. “East really fits with our vision to be the trusted solutions partner for the commercial vehicle market in North America. We are confident that our employees and communities as well as customers, dealers and suppliers, will benefit from our combined strengths. We are honored and proud to be the stewards of two iconic brands like East and Fruehauf in North America.”

“We had a lot of companies that wanted to buy East. But at the end of the day, we selected Fultra because it has a demonstrated track record of taking care of its employees, customers and communities. We are proud to have Fultra carry forward and grow the East brand and legacy established over the past 55 years,” says East co-founder Robert Bruce.

Adds Howard Booher Jr., son of East co-founder Howard D. Booher, “I feel privileged to have had the opportunity to step in as president after my father passed. I am confident that Fultra will lead our legacy forward with pride and care.”

Tom Wiseman will take over the helm of East, as CEO of both East and Fruehauf. He says, “East will continue to operate as a standalone entity with all existing management and employees as a key to move forward. We will build on East’s strengths combined with group synergies to deliver even greater value to our customers and dealers.”

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