Premier Truck Group expands with Midwestern acquisition

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Updated Jun 13, 2024

Premier Truck GroupPremier Truck Group has acquired River States Truck and Trailer, headquartered in La Crosse, Wis. The acquisition is expected to add $200 million of estimated annualized revenue for Premier Truck Group, the company says. 

River States operates five facilities strategically located in western Wisconsin and eastern Minnesota along the key trucking lanes of I-90 and I-94, between Chicago and Minneapolis, including:

Three full-service Freightliner and Western Star dealerships:

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  • River States Truck and Trailer – Eau Claire, which will become Premier Truck Group of Eau Claire
  • River States Truck and Trailer – La Crosse, which will become Premier Truck Group of La Crosse
  • River States Truck and Trailer – Roberts, which will become Premier Truck Group of Roberts

Two independent repair facilities: 

  • JL Truck and Trailer, located in Osseo, Wis.
  • Minnesota Truck and Trailer, located in Eagan, Minn.

With the River States acquisition, Premier Truck Group will add an additional 161,000 sq. ft. of facilities, 96 service bays and 63 technicians, the company says. The move also is the first combining of two prior Successful Dealer Award winners. Premier Truck Group earned the Successful Dealer Award for dealership excellence last year; River States Truck and Trailer was recognized in 2016.

"Premier Truck Group continues to grow our footprint to 48 locations throughout the United States and Canada. Our culture at PTG is to work as one network executing to deliver the best customer experience in North America, achieve operational excellence and maintain an exceptional place for our employees to work" says Ron Long, president and CEO of Premier Truck Group. 

"In addition to parts, service and truck sales, we will add collision centers with the Eagan and La Crosse locations expanding our nationwide heavy truck collision network to 12 locations. We look forward to representing the Freightliner and Western Star brands and serving customers in this new market for Premier Truck Group while leveraging our scale as we pursue operational efficiencies." 

Haig Partners (Alan Haig and Derek Garber) served as the sell-side advisor to River States Truck and Trailer during the transaction, the company says.

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