High Bar Brands acquires BettsHD

High Bar Brands has acquired BettsHD, a division of the 156-year-old Betts Company, based in Fresno, Calif. 

The BettsHD product lines, including metal fenders and mud flap hangers, will retain their brand name as part of the High Bar Brands portfolio.

"We’re excited to welcome a well-known brand like BettsHD to the High Bar Brands family," says High Bar Brands President and CEO Christopher Thorpe. "The history, reputation, and products make this a perfect addition to our lineup of iconic brands."

Derek Quys, senior vice president of sales and business development at High Bar Brands, adds, "BettsHD brings a dynamic product range, and we’re thrilled to enhance our spray suppression offerings by including mud flap hangers and metal fenders. This acquisition enables us to better serve customers who prefer to purchase products by category."

Betts Company President and COO Bill Betts will remain invested with the BettsHD brand under High Bar Brands, while Betts Company, under Betts’ leadership, will continue to independently operate its other divisions, Betts Spring Manufacturing and Betts Truck Parts and Service.

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"High Bar Brands has a strong history of successfully integrating family-owned businesses into their robust sales and marketing framework," says Betts. "Betts Company has a six-generation legacy, and we’re confident that High Bar Brands will continue to grow and improve the BettsHD segment while caring for our employees and customers as we have for over a century and a half."

Betts says the transaction will enable Betts Company to concentrate on expanding their distribution and spring divisions, leaving BettsHD in capable hands with High Bar Brands. 

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"This acquisition is significant for High Bar Brands, and we are eager to expand our family of brands to make High Bar Brands the go-to source for all commercial vehicle solutions," Thorpe says. Thorpe emphasizes High Bar Brands also will collaborate with key BettsHD employees to integrate the brand into the HBB family over the coming months, aiming to streamline the customer experience, the company says.

"Our sales and marketing strategy is unique in the industry, and we take a deliberate approach to integrating new brands to ensure everything operates smoothly," Thorpe says.