Procede Software has received a strategic majority investment from Rubicon Technology Partners, a middle-market private equity firm focused on investing in and scaling enterprise software companies.
“This investment marks a significant milestone for Procede,” said Larry Kettler, CEO and chairman of Procede Software. “From the beginning, our philosophy has been to listen closely, invest deeply and deliver meaningful value to our customers. Rubicon brings years of experience and expertise that will allow us to accelerate this mission — investing in our product suite, expanding integrations across the commercial vehicle ecosystem and driving even greater innovation for our customers. We are incredibly proud of what our team has built and excited for what this partnership will help drive in our next chapter of growth.”
For more than two decades, Procede Software states it has delivered the industry’s most trusted DMS platform, Excede, earning a reputation for reliability, innovation and deep integration capabilities across all dealership departments. The company delivers high-performance, scalable solutions rooted in proven modern architectures, and recently launched Procede Intelligence, introducing additional AI capabilities to the platform.
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Today, hundreds of North America’s leading dealership groups and other commercial vehicle businesses rely on Procede solutions to streamline operations, improve decision-making and strengthen performance.
“Procede Software has the mix of innovative product leadership, best-in-class talent, and customer-obsessed culture that we seek out at Rubicon,” says Ben Falloon, principal at Rubicon. “We’re incredibly grateful and excited to partner with Larry and the entire Procede team in their next chapter of growth and innovation.”
