Heavy Duty Aftermarket Dialogue organizers MEMA Aftermarket Suppliers and MacKay & Company announce Drew Backeberg, senior vice president of aftermarket at Daimler Truck North America (DTNA), will deliver the OEM Perspective keynote at January’s conference.
Set for Jan. 19, 2026, at the Gaylord Texan in Grapevine, Texas, ahead of the opening of Heavy Duty Aftermarket Week (HDAW), the 2026 HD Aftermarket Dialogue schedule continues to expand.
Drew Backeberg
With more than 20 years of experience within Daimler and its affiliates, organizers say Backeberg has been instrumental in advancing DTNA’s Aftermarket strategy, enhancing digitalization and strengthening partnerships across the independent channel.
At HD Aftermarket Dialogue 2026, Backeberg will provide an OEM perspective on the future of the heavy-duty aftermarket and offer an overview of Daimler Truck’s strategic priorities in parts sales, vehicle service and technology transformation — highlighting how these initiatives impact suppliers and the aftermarket ecosystem.
[RELATED: New FleetPride CEO named keynote for HD Aftermarket Dialogue]
“Hearing directly from a leader like Drew Backeberg offers the audience a window into OEM strategies and global trends that shape our collective future. This keynote will set the tone for a day of insightful discussion and collaboration,” says John Blodgett, vice president of sales and marketing at MacKay & Company, who will moderate a Q&A after Backeberg’s remarks.
“As our industry undergoes transformational change — from technological advancement to global market alignment — he brings clarity on how OEMs and suppliers can work together to drive sustainable growth.”
For more information about HD Aftermarket Dialogue, and to register, go to the event website.
