Private label and white box products have always had a place in the truck parts industry. Not every customer desires or requires a premium product.
Good, better, best is more than just a saying, and any good parts pro knows winning every customer’s business requires a product offering diverse enough to support every quality level and price point. And as fuel prices spike amid an unhurried freight recovery and geopolitical unrest, I’d like to know if customer acceptance and adoption of these product lines are on the rise.
I think you can help with that.
What are you seeing in your businesses? Are you customers’ buying habits changing? What about their calculus between price, quality and availability?
CLICK HERE TO PARTICIPATE IN OUR PARTS SURVEY
Buyers across industries appreciate routine but behavior can change suddenly and dramatically when a better option becomes available. I want to know what you’re seeing in your business, and would welcome your participation in a brief survey.
The information you provide in our survey will help us with a series of articles later this year illuminating the perception of private label and white box products across the heavy-duty distribution channel. Your answers will not be shared with anyone, but will help our editorial direction in crafting the strongest, most well-researched report around private label and white box product lines.
I know you’re busy. I don’t want to slow you down. But if you have two minutes and you’d be willing to help me with this project, I would greatly appreciate it.
CLICK HERE TO PARTICIPATE IN OUR PARTS SURVEY
