Spartan Emergency Response, a business unit of Spartan Motors, is expanding coverage in the Midwest with the addition of Feld Fire, a top regional dealer and provider of fire apparatus and first responder equipment.
Moving away from a competing/industry leading brand, Feld has now made Spartan its exclusive fire apparatus manufacturer, and will be selling Spartan products across its entire footprint, the company says.
Spartan’s addition of Feld Fire as an authorized dealer will provide fire departments throughout the Midwest with a single source supply center that offers complete service for all fire, rescue and safety items through its recently expanded service capabilities. For more than 70 years, Feld has been a reputable industry source for fire apparatus equipment, providing its home base of Carroll, Iowa, and a growing Midwest footprint with continuous service and top quality products.
“Adding Feld Fire improves Spartan’s competitive position and fills a void in the central U.S., as we continue to pursue incremental, organic growth in the Midwest market,” says Daryl Adams, president and CEO of Spartan Motors. “This new business relationship largely speaks to increased industry recognition and confidence in the new leadership and direction of the Spartan ER business unit, which has gained interest through its continued forward-growth.”
