CDK Global expands partner program

dealerAffinity it has joined the growing CDK Global Partner Program.

As a member of the largest third-party partner program in the industry, dealerAffinity is now part of a secure marketplace of applications and integration choices developed to help light-vehicle dealers succeed.

“In an increasingly digital world, automotive retailers need refreshing ways of engaging and converting online car buyers,” says Aaron Haimovitz, co-founder of dealerAffinity. “Together, CDK and dealerAffinity will provide our shared customers with the solutions they need to attract, engage and convert online car shoppers, all within the robust and proven CDK ecosystem.”

The CDK Global Partner Program provides members with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. With this partnership, CDK customers have easy and seamless access to the three core dealerAffinity solutions: tradeIQ, chatIQ and leadIQ. These solutions can be individually enabled or bundled as a suite, CDK says.

“We’re very pleased to introduce dealerAffinity as the newest member of the CDK Global Partner Program,” says Howard Gardner, vice president and general manager, CDK Data Services. “dealerAffinity is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

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