Commercial Web Services updates marketing platform for dealers

Commercial Web Services (CWS), a division of Trader Interactive, has launched an updated online marketing platform for its customers. Commercial Web Services provides website and online marketing solutions exclusively for dealers and manufacturers in the equipment, commercial truck, and agricultural industries.

According to CWS, this new platform is the first to be custom-built for commercial dealers to meet their specific needs in an ever-changing industry. It was designed to create a more modern, innovative and efficient user experience, and CWS says the function of the platform is to be a dealer’s go-to resource for managing their online marketing initiatives.

CWS says the new platform includes:

  • Innovative technology that allows for faster feature development, faster load time, and optimal system performance
  • Modern look and feel, providing more intuitive navigation and streamlining processes for commercial dealerships
  • Easy to maintain lead information, inventory, and website content, increasing dealership efficiency and saving them time

“We are excited about Commercial Web Services’ reveal of the new dealer platform,” says Roman Carson, sales manager of DTI Trucks, based in Denver. “Commercial Web Services has proactively given us a voice in the product development stage of the platform and we’re thrilled to be a partner in the conversations to provide insight into what tools will be beneficial for dealers across the industry.”

“In the past, commercial dealers have had to conform to existing technologies built for a wide range of industries that aimed at helping them generate more business,” adds Ricardo Porter, general manager at Commercial Web Services. “Now that time has changed. We’re excited about introducing a product that is specifically aimed at commercial equipment and trucking needs, as well as continuing to develop additional innovative and strategic tools specific to this industry.”

The platform was officially launched in January 2018 and will continue to see enhancements over the course of the next year, the company says.

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