GPA Training Inc. has released eight of its updated dealer eLearning courses for free viewing. The courses may be found HERE and can be taken without registering or providing an email address.
GPA Training says the courses are:
GPA Training says this release celebrates the prosperous time we are currently experiencing in trucking, which is also an ideal time to train, particularly on soft skills. GPA debunks training misconceptions and offers tips for dealers to follow in selecting soft skills training:
“We’ve had clients tell us that they’ve seen customers who used to call upwards of 10 times a day, drop to 2 to 5 calls, daily, because now that their staff controls the conversation, they more efficiently serve customers on each call,” says Ian Coburn, president of GPA Training. Coburn also is the author of The Customer is Never Right: Sell More Trucks, Cars, Buses, Parts . . . Anything in One Month, the entire premise of which is sales is a consulting, guiding process; not a pitching, helpful one.
GPA Training says ownership can come in the form of training manuals, eLearning, books, videos, follow-up coaching, almost anything. Avoid one-and-done live trainings and webinars — they’re temporary crutches that won’t be there when you need them most.
When it comes to trainers, we want polished presenters who practice exceptional delivery. Look for comments by other dealers and examples of content. Never invest in training until you’ve seen a significant amount of its content. The last thing you want to do is inefficiently invest and then have to waste time “untraining” what was taught!
Set up your customers, team and dealership for success by investing with training that offers a full program. This doesn’t mean you have to get the full program; rather, that it is always a viable option. You want to train your sales teams on just cold calling for now? Great! Get a program that also offers pipeline and time management, asking probing questions, objection-handling, and negotiation content, too, so that you can add that content, painlessly, later.
