Procede Software names director of product strategy

Eric FortinEric Fortin

Procede Software has promoted long-time employee Eric Fortin to director of product strategy.

Fortin began his career at Procede Software in 2004 and brings in-depth industry knowledge, an innate ability to solve complex problems, and a firm understanding of dealership operations. In his new role, Procede says Fortin will help shape and drive the product vision and strategy while blending Procede’s customer centric principles with industry-changing innovation.

“Procede Software continues to experience rapid growth in the commercial vehicle industry and I am excited to welcome Eric to his new role and to the leadership team,” says Larry Kettler, CEO of Procede Software. “Eric’s consistent, hands-on, customer centric approach and holistic dealership understanding, combined with his clear strategic product vision, will be impactful at this important time.”

“I’m blessed to have had the opportunity to cut my teeth in this exciting and complex industry over the past 14 years,” adds Fortin. “It’s a great privilege to join such a talented and passionate group of leaders, allowing me to apply my experience and vision to help shape this incredible company.”

In addition to facilitating the execution of Procede’s product strategy, Fortin also will oversee Certified Partners, OEM relationships and the company’s Insider Program, a customer-first product feature enhancement program.
Fortin joins an experienced leadership team that has an average tenure of more than 11 years with Procede Software, many of whom have advanced their careers with the company and within the commercial vehicle industry, the company says.

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