With two Kenworth W990 Road Tours underway, customers are getting a first-hand look at the new model, fitted with either the 76-in. mid-roof sleeper or as a day cab. As part of the Road Tours, Kenworth dealers offer customers an exclusive showing of the truck, provide food and open up the hood of the W990 for an up-close look at the Paccar MX-13 engine, according to an announcement.
At the Road Tour’s first stop in Atlanta, around 400 people attended the event to get their first look at the Kenworth W990, according to Chad Wheeler, MHC Kenworth, Atlanta new truck sales manager. “We received all positive feedback from customers, particularly regarding the truck’s air cleaners and long hood,” Wheeler says.
At the Road Tour’s second stop in Port Allen, La., dedicated customers attended the event to see the W990 in person. “Our customers really liked the look of the truck and they were impressed by the sleeper and the amenities inside. The Limited Edition interior, from the embroidered W990 logo to the Royal Blue stitching on the steering wheel, was a nice touch,” says Mark Kasserman, Kenworth marketing director at Kenworth of Louisiana.
More aerodynamic than the W900L, the W990 provides a distinct fuel economy benefit and gives customers a truck that also captures a classic, traditional look, the company says.
“Our customers were pleased with the detail Kenworth put into the new model. Some customers mentioned how they liked the lights in the hood. That was a nice addition,” says Brenden Young, MHC Kenworth, Des Moines, Iowa, assistant service manager.
When the W990 rolled up to Papé Kenworth Northwest in Lakewood, Wash., customers had their opportunity to step in the W990 sleeper and day cab trucks and see for themselves the quality and attention to detail Kenworth put in developing the truck.
“We currently run six W900s in our fleet and love them,” says Joel Rodriguez, who works for Big Rigs Tanker Service.
The two tours will continue through Nov. 16. Tour No. 1 features two W990 tractors equipped with a 76-in. mid-roof sleeper. Tour No. 2 features a W990 with a 76-inch mid-roof sleeper and a W990 as a day cab.
Tour No. 1
Nov. 8: GreatWest Kenworth — Grand Prairie, Canada
Nov. 9: Edmonton Kenworth — Leduc, Canada
Nov. 12: Motor Power Equipment — Billings, Mont.
Nov. 14: Kenworth Sales Company — Salt Lake City
Nov. 16: Inland Kenworth — Phoenix
Tour No. 2
Nov. 8: Truckworx Kenworth — Jackson, Miss.
Nov. 12: Kenworth of South Texas — San Antonio
