FTR webinar on commercial vehicle markets’ “pressure to perform”

Updated Nov 29, 2018

The commercial vehicle markets were under extreme stress in 2018 as OEM’s, suppliers and their suppliers’ suppliers struggled to keep pace with surging demand. A vibrant economy generating sturdy freight growth will continue to test the industry in 2019, according to FTR.

FTR says webinar highlights will include:

  • Identifying key factors that caused the surge in equipment demand in 2018 and what those factors look like in 2019.
  • A detailed comparison of the outlook for 2019 to both the 2018 results and the 2006 Class 8 record year.
  • FTR experts to discuss elements that could limit the sales of commercial vehicles in 2019.
  • A discussion on whether the commercial vehicle market is overheated, what will happen to the surplus of orders and a review of the backlogs to understand market sustainability.

The webinar, “The Heat Is On — Commercial Vehicle Markets Under Pressure to Perform,” will be held 11-11:30 a.m. EST, Dec. 6, 2018. To register, CLICK HERE.

The 30-minute webinar will be moderated Clayton Slaughter, FTR chief strategy officer and general counsel. Speakers will include Don Ake, FTR’s vice president of commercial vehicles and Jonathan Starks, FTR chief intelligence officer. Participant Q&A session will be held after the presentation.

“2019 is going to be a dynamic year. Everyone is feeling the pressure right now,” says Ake. “Shippers are trying to get products to their customers on time but are having trouble finding available trucks. Carriers are struggling to add trucks — with drivers — so they can move more freight. Equipment OEMs are increasing build rates but need more workers and on-time parts deliveries. So far, the CV markets have responded with extremely strong orders. Our key question is whether the market can sustain this through 2019.”

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