Indiana dealer earns Volvo’s North American Dealer of the Year award

Updated Feb 7, 2019
General Truck Sales dealer principal Steve Bassett (left of center) receives the award for the 2018 Volvo Trucks North American Dealer of the Year from (left to right) Peter Voorhoeve, president, Volvo Trucks North America; Bill Hubbartt, regional vice president, central U.S. region; Bruce Kurtt, senior vice president of U.S. sales for Volvo Trucks North America.General Truck Sales dealer principal Steve Bassett (left of center) receives the award for the 2018 Volvo Trucks North American Dealer of the Year from (left to right) Peter Voorhoeve, president, Volvo Trucks North America; Bill Hubbartt, regional vice president, central U.S. region; Bruce Kurtt, senior vice president of U.S. sales for Volvo Trucks North America.

Volvo Trucks has awarded General Truck Sales of Muncie, Ind., as its 2018 Dealer of the Year for North America. Volvo Trucks also has honored its top dealers in Canada and Mexico. The 2018 Canada Dealer of the Year is Sheehan’s Truck Center of Burlington, Ontario, and the 2018 Mexico Dealer of the Year is Tractoautobuses Del Norte S.A. de CV of Chihuahua.

The annual North American Dealer of the Year award recognized General Truck Sales of Muncie, Ind., and its employees for outstanding performance in a number of key areas, including growth of new truck sales, parts sales, customer satisfaction, dealer operating standards, franchise investment and support for other dealers, Volvo says.

“General Truck Sales consistently proves to be one of Volvo Trucks’ best all-around performing dealers and 2018 was no exception,” says Bruce Kurtt, senior vice president of U.S. sales for Volvo Trucks North America. “Dealer principal Steve Bassett and the whole General Truck Sales team’s continued commitment to customer success is unmatched in the industry and they are the ultimate ambassadors of the Volvo brand.”

General Truck Sales leveraged Volvo’s new VNL, VNR and VHD model families in straight truck and tractor applications to penetrate new markets, and has continued to invest in its facilities and service operations as a Certified Uptime Dealer. General Truck Sales has been in operation since 1958 and has a track record of success under Bassett’s leadership, having previously been named Volvo Trucks’ North American Dealer of the Year in 2006, 2010 and 2016.

Volvo Trucks says its 2018 Dealer of the Year award recipients include:

  • North America: General Truck Sales – Muncie, Ind.
  • U.S., Central Region: General Truck Sales – Muncie, Ind.
  • U.S., Northeast Region: S&S Volvo – Lima, Ohio
  • U.S., Southeast Region: Nextran Truck Center – Pompano Beach, Fla.
  • U.S., Southwest Region: Bruckner Truck Sales – Fort Worth, Texas
  • U.S., Western Region: TEC Equipment – Portland, Ore.
  • Canada: Sheehan’s Truck Center – Burlington, Ontario
  • Mexico: Tractoautobuses Del Norte S.A. de CV, Chihuahua
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