The North American Trailer Dealers Association (NATDA) has announced an upcoming webinar with Dealer Spike to educate the dealer market on how geofence targeting can be used to market to customers in today’s digital business landscape.
NATDA says as the popularity of digital marketing continues to rise, the typical customer journey looks much different today than it did even a few years ago. Even though digital marketing has taken on such a prominent role, it’s important not to forget about connecting with customers based on the actions they take in person. And the best way to connect the dots between digital and in-person marketing, NATDA says, is geofence targeting.
Scheduled for 2 p.m. ET, Thursday, March 28, NATDA and Dealer Spike will host “Connect the Customer Journey with Geofence Targeting” as part of NATDA’s Dealership Performance Training webinar series.
Organizers say the webinar will explain the technology and strategy behind geofence targeting in a way that makes sense to today’s trailer dealer. In addition, there will be live examples to show exactly how geofence targeting works. NATDA says dealers won’t want to miss this in-depth look at an exciting new advertising tool for dealers to drive results.
Webinar attendees also will learn the answers to:
- What is Geofence Targeting?
- What role does Geofence Targeting play in today’s digital-first world?
- What are the benefits of using Geofence Targeting as a trailer dealer?
- What kinds of results have similar dealerships seen using Geofence Targeting?
To register for the webinar, please CLICK HERE. To submit a question to be answered on the webinar, simply ask your question to NATDA using the hashtag #GeofenceTargeting on Facebook, Twitter or Instagram.