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In case you forgot, your customers aren’t guaranteed

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Updated Jul 25, 2019

Regular readers of this column should know at this point about my affinity for the American Trucking AssociationsTechnology & Maintenance Council (TMC).

I’ve always enjoyed TMC’s meetings for two main reasons: The technical knowledge about commercial vehicles on display is second to none and there is no better place for someone working in the parts and service space to spend a week embedded with fleet professionals to learn more about their operations.

I guess technically that’s all one reason, education, but it’s two differ-ent types of education, which is why I wrote it as such.

It’s the second reason I’d like to focus on. While at TMC I spend a lot of time in task force meetings listening to fleets and service providers discuss their partnerships and how the latter can implement best practices and processes to help the former. I enjoy attending these meetings to see the cooperation and collaboration from both sides. When a good discussion gets going you almost forget the attendees come from different sides of the industry.

I wish that cooperation was as strong the other 363 days of the year. And from some recent conversations I’ve had with fleet maintenance professionals during TMC’s Annual Meeting in March and the months since, most of them feel the same way.

This isn’t to say that service providers and their fleet customers don’t get along. I don’t think that’s true. I think we can all agree conversations at TMC are calmer and more composed than most fleets and their service partners have during regular business hours, but that isn’t to say the two sides fight all the time.

From what I can gather, most fleet managers say their issues with their service providers aren’t that they don’t communicate, but that they don’t communicate transparently. Too often service providers withhold key information about a repair that ultimately impacts a customer’s ability to get his truck back on the road.

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