Buyers Products updates online product library

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Buyers Products has introduced a new landing page to make it easier for customers to browse its products online.

The company says users enter their vehicle’s make, model and year, as well as a few other key details, to filter down the available plows. This makes it easy to find the perfect fit. Once a user has selected a plow, Buyers Products says they can request local pricing and availability directly from participating dealers.

“It’s a win for everyone involved,” says Jim Nerone, chief intelligence officer. “People shopping for plows instantly get the information they need to make an informed purchasing decision and SnowDogg distributors get connected with potential new customers.”

The site redesign also features brand new videos, photos and dynamic plow descriptions designed to make the plow purchasing process easier. The new and improved SnowDogg web experience is available here.

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