Canadian warranty battle continues


TrüNorth Global announced Tuesday it will continue to challenge the decision made in the British Columbia Territory, in regard to a direct competitor challenging the company’s right to conduct business in the territory.

After years offering TrüNorth Global programs in the Province of British Columbia, a competitor filed a formal complaint with the Insurance Council, TrüNorth Global says it has never had an official complaint from a retailer or warranty holder. In response, the TrüNorth Global legal team filed all necessary legal documents to challenge the Council’s decision, and intends to pursue the company’s rights to appeal the decision, the company says.

TrĂĽNorth Global will continue to honor and service existing warranty programs in the province, just as in the years past, having paid tens of millions of dollars in claims in the province of British Columbia.

The company says it is important to note that at no time has a TrĂĽNorth Global customer raised any issue regarding TrĂĽNorth’s doing business in the province.  However, the Insurance Council has decided TrĂĽNorth would be subject to the same consumer insurance laws, governing items such as mobile phones and toaster ovens, the company says.

TrĂĽNorth Global says it remains committed to being the leading provider of asset protection in Canada as worldwide demand for its family of products and services continues to grow, as evidenced by its recent expansion into Europe and Australia.

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