Affinia’s Global Brake & Chassis Group announced details of its Raybestos loyalty program for installers. For $69, technicians receive a 2009 Raybestos Safety Center membership with a Safety Center Kit that includes: five sets of Raybestos safety glasses; five retro t-shirts; two Raybestos posters; a Bay Banner; a Torque Spec poster; 20 pens; and two Tacker signs.
Additionally, every B&S Center membership includes automatic enrollment into the Raybestos “Gimme a Reward” Box Top Program. The Box Top Program allows technicians installing Raybestos brand products the opportunity to amass points redeemable for gift cards, gas cards, trips, professional clinics and other premiums ranging from portable GPS systems to LED work lights.
Every B&S membership will also include automatic entry into a Raybestos Rookie Race School drawing. Offering classroom and on-track instruction by the Jeff Gordon/Mario Andretti Racing School, this exclusive opportunity offers technicians the chance to run real race cars featuring the same Raybestos pad compound utilized by Joe Gibbs Racing every single race day.
Membership also includes free and unlimited access to the technical service hotline, which is regularly priced at $1.75 per minute for non-members.
“Time and time again we’ll be talking with a Safety Center member and they’ll tell us how invaluable the free tech line really is,” said Josh Russell, vice president of marketing for Affinia Global Brake & Chassis Group. “If you consider that every call lasts approximately two minutes, even if these folks only make one call a day, by the end of one month they’ve already earned back their $69 enrollment fee. Now, factor in another 11 months of free hotline access, and everything in the Safety Center Kit and all the free promotional stuff – it really is an unbelievable program.”
